Mobilegeddon is the nickname give to Google's latest mobile-friendly search algorithm that promised to uproot rankings for websites that weren't mobile-friendly. But in reality, it’s not quite as potent. We recently discussed the effects of this algorithm thus far on websites, and they have not been catastrophic as Google has threatened. However, a lot of websites did get hit. Let's talk about how to take the first steps towards recovering from this penalty.
Mobilegeddon is the next big thing in Google algorithm updates. Unlike Panda, Penguin, Pigeon, Hummingbird and the other algorithms, you might have noticed it’s not an animal name. This is because the people who name things aren't really consistent or original. Don’t worry about it.
This particular update, as the moniker implies, deals heavily with mobile SEO. Specifically, it makes “being mobile-friendly” a ranking factor. If your site is mobile friendly, congratulations; you’re perfectly safe. If your site isn't mobile-friendly, you’ll be hit by the penalty, which might be pretty bad depending on how far from mobile friendly you are.